If you’re looking to drastically grow your brand and tap into the Gen Z market, the start of the new university year is quite simply where your brand needs to be! 
 
The global student market boasts some serious buying power, which continues to increase each year. In the UK alone around 600,000 new students embark on their university studies each year. 
 
The majority of students beginning their studies will spend a significant amount of time on their campus throughout welcome week. In the UK it’s believed 55% of all students will attend their respective university’s welcome events, as they are keen to meet new peers, discover their new surroundings, join societies and of course, get their hands on some great freebies! 
 
The University of Bristol is one of the largest Freshers Fairs within the UK. Each year alone it attracts a staggering 16,000 students, quite a hefty turnout as the average fair in the UK attracts 10,000 students. With such high footfall numbers, Freshers Fairs are arguably the biggest and most anticipated events to mark university calendars and an unmissable for brands as 81% of students who attend leave with purchase intent. 
 
For students, this season marks a milestone moment, the true beginning of any university adventure. In which, brands are presented with a great opportunity to become part of a significant chapter, developing a relationship and creating brand advocates for years to come. Bringing your brand to life at such events helps increase brand recall and sentiment as students highly value brands that speak directly to them. 
 
You don’t need to be a party brand to shake up interest amongst students. Major news outlets such as The Guardian and The Telegraph have reported that many universities are rebranding their events to make them more inclusive to all students.

Since 2001, we’ve worked with hundreds of brands including Tony’s Chocolonely, DoorDash, Microsoft, MyProtein and Apple Music, delivering unique activations throughout the UK, US and Australia.  

We create bespoke solutions for each brand, capturing the attention of students with activations from a touring creperie, crazy croquet, customisation stations, through to doughnut dispensers, funfairs and free succulents! Contact us today and find out how we can help your brand thrive this Freshers Season.