Campus in collaboration with Full Fat are pleased to introduce NO FILTER; a new initiative designed to look beyond the cliches, stereotypes and assumed knowledge around Gen Z. 

We live in an increasingly polarised world, where nuance is becoming a scarce commodity. We’d all agree that human behaviour is incredibly complicated, so why does it seems like everyone thinks they have this generation all figured out?

Rather than seeing groups, sides, and statistics we want to look more closely at individuals – and the factors, thoughts and feelings that shape their values and form their beliefs.

How do they feel about the present? What are their hopes and fears for the future? (And yes, how do they feel about Brand X doing Y in spite of Z?)

NO FILTER will see us work with a group of 18-24s throughout the year to better understand these questions and explore these themes, providing real voices to help steer us through effective brand and campaign planning.