COMMBANK
July
2025
The Challenge
Increase brand engagement and account openings, with a key focus on international students.
20
target universities
The Solution
We brought a branded vending machine to campus which saw students winning merch based on their answers to a range of educational questions.
Our roaming teams distributed merch and informative booklets nationally, and we partnered with student accommodations to engage with international students, new to Australia.
16,827
Student Engagements
The Result
3,577 students participated in our vending machine game. 3,250 students received merch through our roaming Student Brand Ambassadors. 10,000 students were welcomed to their student accommodation, across 33 locations, with CommBank merch and an educational booklet.