EXTRA
Focus
The Challenge
Targeting students across Melbourne, Sydney and Brisbane, we set out to create deeper engagement with students, educating them on the benefits of chewing gum whilst studying.
5
EVENTS
The Solution
With our giant Jenga set and over 300 prizes up for grabs across each day, students were tasked to focus, while chewing Extra Gum, to carefully extract a block from the stack.
15,000
SAMPLES DISTRIBUTED
THE RESULT
Across our 5 tour days, were we able to engage with over 1,500 students and sample to an additional 15,000+ students.