MAJOR MAJOR
Launch Campaign
The Challenge
Increase brand awareness and drive product trial by targeting universities in Sydney and Melbourne.
134,132 Total Reach
The Solution
Create a series of on campus events where Major Major product, Liquorland drinks cards, bucket hats and laptop stickers are on offer.
11,440 Samples
The Results
Across four months were able to sample over 11,000 cans, while maintaining an engagement rate of 4.1% across social media generating overall buzz around the brand.Â