MISSGUIDED
HANGOVER CLUB
The Challenge
Create a sample sale that screams Missguided, showing affinity with students’ plight the morning after the biggest nights in the city.
£29,000 sales
The Solution
Hangover Club. Students voted for the tour to come to their city, before we showed up serving free food ahead of a fully branded sale event.
2,500 attendees
The Result
Thousands of pre-tour votes submitted. The biggest queues we’ve ever seen on campus. Nearly £30,000 of sales. Thousands of hangovers cured.