Myprotein
The Hunt
The Challenge
Disrupt university campuses as part of Myprotein’s month-long cyber campaign.
65K MONTHLY ENGAGEMENT
The Solution
The Hunt. A locked chest appeared overnight on campus, and the only way to crack the lock was to find QR codes around campus to reveal the combination, as well as instant wins and discounts.
3 EVENTS
The Result
Hundreds of participants each day working together to get their share of the MP products inside the box.