The Challenge
Raise awareness of Sailor Jerry in Scotland through a memorable multi city campaign.
50%
increase in brand awareness
The Solution
Takeovers of local scenes with brand events across barbers, restaurants and gigs alongside street murals and tattoo flash sales featuring Norman Collins’ famous designs.
218%
increase in intent to drink
The Result
250 rum drinkers from across 3x cities were brought together for a party set in a castle for a night of extreme sports, headline bands and spiced rum in a once in a lifetime setting.