Sennheiser
Guess
the
tune
The Challenge
Provide an opportunity for students to trial Sennheiser headphones in an exciting and engaging way.
1,200
trials
The Solution
With product trial as the focus, we ran an audio challenge where students heard 10 song snippets and had to guess as many as they could. Students who guessed over seven correct won an instant product prize.
2,900
Click throughs
The Result
Across our six tour days we were able to engage with over 1,200 students, capturing their data to retarget post-event with a unique discount to purchase the product they tested at the event.