Soundcloud
Ones
to
Watch
The Challenge
Raise awareness of Soundcloud Go+ in Sydney and Perth to drive subscriptions amongst Gen Z music fans, showing an affinity with grassroots music along the way.
5%
subscription increase
The Solution
Across Sydney and Perth we set out to explore the local music scenes; our Ambassadors scouted local up and coming artists to be featured in a bespoke zine and across digital media channels.
20
artists selected
The Result
Through partnerships with local venues and electronic music societies we could explore the challenges facing nightlife in respective cities through a documentary series, with the campaign culminating in headline shows in both Sydney and Perth.