The Challenge
Support the resurgence of Superdry in the fashion world; showcase new product lines and drive sales.
130
ambassadors
The Solution
130 Student Ambassadors – armed with a fresh product drop each month – were recruited to create content to share on their channels, to push Superdry front of mind for online shoppers.
10m
total reach
The Result
SAs have supported Store Openings and continue to drive sales with an increasing ROI.