U by Kotex
July
2025
The Challenge
Generate trial of U by Kotex Zero Pads amongst 18-24s, educating them on the NPD and capturing their data to re-engage, post-event.
35,000
samples
The Solution
Bringing U By Kotex to campuses around the country, we attended semester 2 O Week events distributing samples and encouraging students to sign up to our competition, with 50 winners receiving a year’s supply of period products.
13
live dates
The Result
Across 13 activation days, we distributed over 35,000 samples and sparked meaningful conversations with 18-24s.