The Challenge
Educate students on the benefits of Uber One for Students and generate new memberships.
3,000
sign ups
The Solution
We built an engaging activation where students could sign up instantly, score free popcorn and spin our digital wheel for a chance to win exclusive merch prizes
20
target campuses
The Result
Across 21 event days, on 20 campuses across 4 states, we secured over 3,000 memberships.